Handmade crochet brand
Crosey
Crosey is a handmade crochet brand run by one maker. New work goes up on Instagram, and that's where customers find it.
- What we did
- Design, engineering and launch
- Status
- Live
The brief
Give Crosey a proper website without adding a second thing to keep up to date. Anything posted on Instagram should show up on the site on its own, and buying should take one tap.
What we built
Reels that update themselves
New Instagram reels appear on the site without anyone logging in to add them, and play in a full-screen viewer.
Collections
Pieces are grouped so shoppers can browse by type rather than scrolling an endless feed.
One-tap WhatsApp orders
Each product opens a WhatsApp chat with the item already named, which is how the maker prefers to take orders.
Bulk and festive gifting
A separate path for larger orders, such as return gifts for Kanya Pujan, so those enquiries arrive with the details needed to quote.
Under the hood
- A lightweight site that loads quickly on mobile data
- Instagram content is pulled in automatically, so the maker never edits the site
- No admin panel to learn: Instagram is the admin panel
Where it is now: Live, and refreshing itself with every new post.
Got something like this in mind?
You'll get a fixed quote within three working days of our call.